What Kids Want! was founded in 1999 by Jordan and Steven Kort, and has since become a leading toy company in the world, specialising in Licensed Outdoor and Novelty Toys.

With our USA based product development team and close relations with our Licensors, we can react to market trends in developing novelty pocket money toys of the latest hottest new license properties, and bring to the market at very short notice.

Our product line further include licensed children sports items, licensed sand toys, non-licensed own branded girls dress-up, as well as private label manufacturing for well known retailers from around the globe.

All our products conform with EN 71 regulations, Phthalate free, comply with RoHs requirements, and are manufactured in audited approved factories. Audits were carried out by Disney, Wal-Mart, Tesco to name a few, and are constantly reviewed.

With office and showroom in Hong Kong, and a very proficient team of administrators, we strive to the highest standard of customer service and satisfaction.




















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